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Institution:
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Texas Woman's University
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Subject:
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Description:
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Investigation, creation, and application of advertising design and the development of advertising campaigns. Creative problem solving, audience, product, and client positioning, marketing and creative strategies as applied to advertising, as well as the advertising design process. Includes creative team interaction, individual brainstorming techniques, and detailed research. Prerequisites: ART 2223 and ART 3243. Two lecture hours and four lab hours a week. Credit: Three hours.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Multiple
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(940) 898-2000
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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