BUS 4133 - Promotion Strategy

Institution:

Texas Woman's University

Subject:

Description:

Management of the promotional mix of advertising, publicity, sales promotion, direct marketing, and personal selling with an emphasis on advertising. This course examines the interaction and coordination of these three elements with the firm's overall marketing mix. Credit: Three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.twu.edu

Phone Number:

(940) 898-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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