MKT 3233 - Business Marketing

Institution:

Nelson University (formerly formerly Southwestern Assemblies of God University (SAGU))

Subject:

Description:

An overview of business marketing including: derived demand, vendor analysis, the multiple buying unit, value analysis, competitive bidding, industrial design, key accounts, and trade shows. (Prerequisites:MKT 2323)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nelson.edu

Phone Number:

(888) 937-7248

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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