MKT 2323 - Principles ofMarketing

Institution:

Nelson University (formerly formerly Southwestern Assemblies of God University (SAGU))

Subject:

Description:

Study of the marketing function of the firm and the impact of consumer buying behavior. This course examines the variables of the marketing mix; product planning, pricing, physical distribution, channels of distribution, advertising, personal selling, and sales promotion. Investigates the economic, social, ethical, and political influences on the marketing environment.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nelson.edu

Phone Number:

(888) 937-7248

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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