MKT 3223 - Consumer Behavior

Institution:

Nelson University (formerly formerly Southwestern Assemblies of God University (SAGU))

Subject:

Description:

A study of the buying habits and preferences of consumers, models for explaining and predicting consumer and marketing behavior and consumer movements and attitudes with implications for marketing management policies and the business economy. (Prerequisite:MKT 2323)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nelson.edu

Phone Number:

(888) 937-7248

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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