MKT 383 - Retailing

Institution:
Sam Houston State University
Subject:
Description:
This course includes the evolution of retailing, the scope of retailing, store location, store layout, organization, the customer, buying markets, receiving and marketing merchandise, mark-up, stock control, merchandise plan, fashions, retail credit, accounting, insurance, and sales promotion. Prerequisite: MKT 371. Credit 3.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(936) 294-1111
Regional Accreditation:
Southern Association of Colleges and Schools
Calendar System:
Semester

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