BA 341 - Marketing Management

Institution:

Saint Martin's University

Subject:

Description:

Case course integrating the students previous marketing study. Marketing is shown as interrelated decision-making based on environmental assumptions that allocate organizational resources to product development, pricing ploys, distribution, advertising and personal selling. Marketing failures and successes are reviewed for decision guidelines. Prerequisite: BA 330.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stmartin.edu

Phone Number:

(360) 491-4700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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