BA 344 - Promotion, Advertising, and Branding

Institution:

Saint Martin's University

Subject:

Description:

People buy brands, not companies. For most consumers, their only direct knowledge of the brand is through advertising and promotion. Todays popular brands reach their nearly iconic status through conscious application of the abstract, symbolic, environmental, and reflective promotion program elements represented by Integrated Marketing Communications strategies and tactics discussed in this class.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stmartin.edu

Phone Number:

(360) 491-4700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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