ADV 3300 - Media Planning

Institution:

University of North Florida

Subject:

ADV-Advertising

Description:

Prerequisites: ADV 3008 and MMC 3105. This course will teach students to critically and strategically plan, select and evaluate media for advertising purposes. The principles of media planning and buying will be emphasized. Students will study audience measurement, media research, audience segmentation and marketing strategies. (A material fee of $10 will be assessed.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unf.edu

Phone Number:

(904) 620-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.