MAR 4803 - Strategic Marketing

Institution:

University of North Florida

Subject:

MAR-Marketing

Description:

Prerequisites: MAR 3023, MAR 4503, MAR 4613, MAR 4156 and senior standing. The focus of this course is on decision making for marketing strategy formulation and implementation. The course employs an integrated, interdisciplinary approach using economic, behavioral, and quantitative concepts in analyzing and solving marketing problems. Course pedagogy includes case study and simulation gaming.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unf.edu

Phone Number:

(904) 620-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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