MAR 4206 - Marketing Channels: Strategy, Structure, and Management

Institution:

University of North Florida

Subject:

MAR-Marketing

Description:

Prerequisite: MAR 3023. This course investigates nature and role of marketing channels and intermediaries. It focuses upon the design of distribution systems consonant with chosen positioning strategies in order to effectively and efficiently move offerings from origination to points of consumption. It addresses the major normative questions pertaining to channel design and functioning, including consideration of integration strategies, channel member motivation, coordination, and control, and legal constraints on channel functioning. It addresses the impact of alternative forms on channel performance.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unf.edu

Phone Number:

(904) 620-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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