MAR 4323 - Advertising Management

Institution:

University of North Florida

Subject:

MAR-Marketing

Description:

Prerequisite: MAR 3023. Concerned with planning and managing programs for advertising products and services. Involves preparatory research; setting of objectives; planning of budget, media, and creative programs and evaluation of advertising effectiveness.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unf.edu

Phone Number:

(904) 620-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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