MAR 4860 - Customer Relationship Management

Institution:

Florida State University

Subject:

Description:

Prerequisite: MAR 3023. This course introduces students to the basic theories and terminology of customer relationship management. Special emphasis is placed on customer retention and technological tools for enhancing customer relationships.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fsu.edu

Phone Number:

(850) 644-2525

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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