RTV 4504 - Electronic Media Audience Measurement

Institution:

Florida State University

Subject:

Description:

reports; how ratings and other audience estimates are utilized in radio/TV/cable programming and sales; the newest developments in audience measurement; customized and qualitative approaches to audience measurement; and computer applications widely used in the broadcasting and advertising industries.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fsu.edu

Phone Number:

(850) 644-2525

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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