COM 337 - Advertising Creative II

Institution:

Florida Southern College

Subject:

Description:

Three hours. Prerequisites: COM 229 and 249 and 307. Emphasis on developing skills leading to understanding approaches to and organization of material necessary to writing advertising copy. The course requires completion of an advertising campaign including writing for national, retail, broadcast (radio and television) trade, and outdoor advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.flsouthern.edu

Phone Number:

(863) 680-4111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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