BUS 355 - International Marketing Strategies

Institution:

Florida Southern College

Subject:

Description:

Three hours. Prerequisite: BUS 306. How to identify and develop relationships in international markets. International similarities and differences in marketing functions as related to the cultural, economic, political, social and physical dimensions of the environment are examined. Also considered are the changes in marketing systems and the adoption of marketing philosophies and practices to fit conditions in different countries.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.flsouthern.edu

Phone Number:

(863) 680-4111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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