COM 307 - Principles of Advertising

Institution:

Florida Southern College

Subject:

Description:

Three hours. Prerequisites: COM 200 or SPC 214 and COM 229 for COM majors; all non- majors require an ENG 200-level course only. Survey of advertising methods. Emphasis on preparation of advertisements, the importance of packaging, campaigns, and the use of marketing analysis.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.flsouthern.edu

Phone Number:

(863) 680-4111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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