BUS 3603 - Advertising & Promotion Mgmt

Institution:

Florida Institute of Technology

Subject:

Business

Description:

ADVERTISING AND PROMOTION MANAGEMENT. Covers various advertising techniques used in radio, TV, magazines, newspapers, direct mail and billboards, including the relative advantages of the different media. Also reviews the integration of advertising as one element within the promotional and marketing mix.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fit.edu

Phone Number:

(321) 674-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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