BUS 3601 - Marketing Principles

Institution:

Florida Institute of Technology

Subject:

Business

Description:

MARKETING PRINCIPLES. Examines the principles of marketing. Emphasizes the marketing concept, functions, consumer behavior, market segmentation, marketing strategy, marketing mixes, market research, marketing legislation and marketing control, as well as providing a foundation for higher-level courses in marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fit.edu

Phone Number:

(321) 674-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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