MKTG 4750 - Marketing Planning and Strategy

Institution:

Augusta State University (merged with Georgia Regents to become Augusta University)

Subject:

Description:

An examination of the marketing decision-making process within the corporate strategic planning framework. The course explores strategic planning tools and assesses their strengths and weaknesses in helping attain long-range corporate objectives.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aug.edu

Phone Number:

(706) 737-1405

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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