BUS 282 - Principles of Marketing

Institution:

Peninsula College

Subject:

Description:

Examines role of marketing in the general mix of business activities and the marketing processes that develop products and services. Describes consumer and organizational decision making and discusses methods and techniques for market research, target markets, market segmentation, product planning, distribution, promotion, and pricing. (Formerly BA 282.)

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pencol.edu

Phone Number:

(360) 452-9277

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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