MCM 4351 - Broadcast Marketing

Institution:

Winston-Salem State University

Subject:

Description:

Students learn strategies and tactics of marketing, selling, and promoting media organizations and their products and services. They apply proper research methods in targeting demographic groups. Prerequisite: MCM 2325.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wssu.edu

Phone Number:

(336) 750-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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