MSM 3301 - Sponsorship in Motorsport

Institution:

Winston-Salem State University

Subject:

Description:

This course is designed to provide students with comprehensive coverage of many traditional and innovative revenue acquisition and management methods available to motorsport organizations. Corporate sponsorship trends for facility and event naming rights, as well as sponsorship development for individual race teams will be examined. Historical aspects of motorsport sponsorship as well as current and future trends will be examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wssu.edu

Phone Number:

(336) 750-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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