MKT 4376 - Marketing Research

Institution:

Winston-Salem State University

Subject:

Description:

This course will examine a variety of research methods and procedures used to conduct studies leading to marketing decisions. Emphasis is placed on: developing the students' problem ability to formulate a management problem into a feasible research question, providing participants with a workable knowledge of the concepts and methods of marketing research; increasing the students' awareness of potential biases and limitations of typical kinds of research data and techniques; and familiarizing students with various approaches to analyzing market structures, buyer behavior, and potential demand for new products and services. Prerequisites: QBA 3325, MKT 3331

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wssu.edu

Phone Number:

(336) 750-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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