MKT 4380 - Marketing Strategy

Institution:

Winston-Salem State University

Subject:

Description:

This course is a study of effective marketing decision-making. It is an extension of Marketing 3331 with detailed consideration given to techniques of constructing marketing policy and decision-making processes. Problems and case studies form the basis for discussion. Prerequisites: MKT 3331; MKT 3335; MKT 4376.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wssu.edu

Phone Number:

(336) 750-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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