MKT 3334 - Marketing Communications

Institution:

Winston-Salem State University

Subject:

Description:

This course will distinguish between promotional and communications activities in mass promotions. It will examine the phases of the promotion mix to include planning, message creation, media selection, implementation and measurement. Attention will also be given to the use of advertising communications appeals and marketing communications strategies such as sales promotion, personal selling and publicity in designing, advertising and marketing communications programs. Prerequisite: MKT 3331.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wssu.edu

Phone Number:

(336) 750-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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