SMGT 415 - The Athlete And Fan: The Creation of Business Products And Services

Institution:

Widener University-Main Campus

Subject:

Description:

The industries that have grown up around the business of sports have as their primary focus one or more of the following two constituencies: the athlete (whether child, amateur, or elite) and the fan or spectator. It is for these two participants in the sport process that the business of sport has created their products and services. Why people participate in sport and why they watch is crucial to the sport industry. Without such an awareness and understanding they would not be able to identify and create the products and services that fans both need and want. Such knowledge can only help to enhance the ability to meet and grow the needs of the sport industry. The perceptions, cognitions, motives and behavior of athletes and fans and the business opportunities that they present are the focus of this course. Prerequisite: MGT 210 and junior standing. 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.widener.edu

Phone Number:

(610) 499-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.