MKT 406 - Marketing Research

Institution:

Widener University-Main Campus

Subject:

Description:

This course introduces students to the methodology and procedure of securing information for improved marketing decision making. The marketing research process is presented as a sequence of logically connected steps that depends on problem definition, research design, sample selection and data interpretation, and presentation. Questionnaire design, scale development, hypothesis testing, and regression analysis are other topics studied. Students are assigned a semester-long research project addressing one of the areas of study. Prerequisites: EC 201 and 202, MKT 180 or 300, and QA 252. 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.widener.edu

Phone Number:

(610) 499-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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