HM 360 - Destination Marketing

Institution:

Widener University-Main Campus

Subject:

Description:

This class introduces the convention and visitors bureau as an integral part of destination marketing; addresses its place and importance in the local hospitality industry and general business community; and explores its organizational structure, financing, numerous audiences, and its sales and service missions. Guest industry speakers and possible off-site visits enhance the learning experience. Prerequisite: HM 306. 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.widener.edu

Phone Number:

(610) 499-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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