HM 365 - Racetrack Management

Institution:

Widener University-Main Campus

Subject:

Description:

This course explores the various facets of racetrack management, focusing on the proliferation and operation of the "racinos"-thhybrid partnership of casinos and racetracks that has become commonplace in the industry. Students become familiar with the pari-mutuel model that generates racetrack revenues, marketing/ brand loyalty paradigms that serve to promote the racino and the sport of racing, and the role of hospitality and customer service that links the racing venue's on-track product to the facility'slarger whole. 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.widener.edu

Phone Number:

(610) 499-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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