MKT 320 - Event Planning And Sport Marketing

Institution:

Widener University-Main Campus

Subject:

Description:

In this course, students plan and execute a simulated marketing and publicity event designed to accomplish a sport organization's goals. Students not only apply business skills in an eventmarketing context but also receive exposure to the interdepartmental nature of a marketing decision-making process, blending together input from sales, marketing, publicity, creative services, broadcasting, events/entertainment, and accounting. Prerequisite MKT 300 and junior standing. 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.widener.edu

Phone Number:

(610) 499-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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