COMS 277 - Integrated Marketing Communications Writing

Institution:

Widener University-Main Campus

Subject:

Description:

This course covers advanced writing instruction and analysis of all types of public relations and advertising writing. Students emerge with a thorough understanding of persuasive writing and media relations, as well as a completed portfolio. Writing styles studied include news releases, backgrounders, fact sheets, television and radio advertisements, PSAs, brochures, and pitch letters. Special emphasis is placed on grammar, punctuation, editing, and rewriting. 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.widener.edu

Phone Number:

(610) 499-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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