COMS 280 - Introduction to Advertising

Institution:

Widener University-Main Campus

Subject:

Description:

A thorough introduction to the field of advertising and examination of advertising as a socioeconomic force in modern society. Concepts and activities that form the foundations of a professional practice provide a picture of how advertisements are planned and executed. Media selection and consumer research are also introduced. 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.widener.edu

Phone Number:

(610) 499-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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