BE 389 - Marketing Research

Institution:

Ursinus College

Subject:

Description:

Faculty Focuses on fundamental issues in research design and analysis: problem formulation, data collection, sample selection, data analysis and interpretation. Topics include the economic aspects of pricing strategies, advertising, inter and intra market rivalries, entry and barriers to new markets, and regulations. A marketing research paper is required. Prerequisites: BE-220, 380. Three hours per week. Four semester hours. (SS.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ursinus.edu

Phone Number:

(610) 409-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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