BE 380 - Marketing

Institution:

Ursinus College

Subject:

Description:

Dr. Cirka, Prof. Bowers, Prof. Brown The study of market analysis, consumer behavior and the four components of the marketing mix-product, price, promotion and distribution. Marketing issues will be examined through case studies and projects utilizing marketing research and analytical techniques. Proficiency in spreadsheet analysis is required. Prerequisite: BE-211. Three hours per week. Four semester hours. ( SS.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ursinus.edu

Phone Number:

(610) 409-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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