HA 4305 - Healthcare Services Marketing

Institution:

Texas State University

Subject:

Description:

The course applies the principles of services marketing to healthcare organizations. The course will present tools to identify and close the gaps that exist between customer expectation of services and the services provided and to ensure quality of health care.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.txstate.edu

Phone Number:

(512) 245-2111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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