ARTC 3301 - Art Direction I

Institution:

Texas State University

Subject:

Description:

Students will develop advertising concepts that relate to the creative strategies, marketing platforms, and psychology specific to the communication objectives of the client, and the type of media used. Students will work with print, outdoor, and television media. Prerequisites: Admission into the Communication Design Program; ARTC 2303, 2304 with grades of ?C? or higher.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.txstate.edu

Phone Number:

(512) 245-2111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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