DEMT 20283 - Promotion Principles

Institution:

Texas Christian University

Subject:

Description:

Prerequisites: Merchandising major, a grade of 'C' or better in DEMT 10243 and sophomore standing in the major. An analysis of nonpersonal selling including direct marketing, advertising, visual merchandising, publicity, special events and fashion shows.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tcu.edu/

Phone Number:

(817) 257-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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