RTVF 20523 - Business of Media

Institution:

Texas Christian University

Subject:

Description:

Prerequisites: At least a 2.5 overall TCU GPA; at least a 2.5 in all RTVF courses; and at least a "C" grade in and a 2.5 average GPA in RTVF 10113, 10123, and 10143; RTVF majors only. This course provides an intensive overview of radio, TV, and film business practices, including the structure of media companies; how media conceptualize and measure their audience; strategies (i.e., promotion, advertising) media companies use to attract an audience, and regulatory structures that govern the radio, TV, and film industries.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tcu.edu/

Phone Number:

(817) 257-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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