MARK 40213 - International Marketing

Institution:

Texas Christian University

Subject:

Description:

3 hours. Prerequisites: Grade of "C" or higher in MARK 30153 and must be a business major; successful completion of MARK 30113 and MARK 30233, and successful completion or concurrent enrollment in MARK 30243. This course introduces the field of international marketing and provides a broad perspective from which to explore and examine various aspects of what changes when firms compete internationally. Half the course focuses on unique aspects of the international marketing environment; half concentrates on how the marketing mix is affected by the globalization of markets and competitors. a

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tcu.edu/

Phone Number:

(817) 257-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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