MARK 40203 - Marketing Strategy

Institution:

Texas Christian University

Subject:

Description:

3 hours. Prerequisites: Grade of "C" or higher in MARK 30153 and must be a Business major; successful completion or concurrent enrollment in, the classes necessary to complete a marketing major; and senior standing. Taught primarily through case analysis, the emphasis is on the analysis, planning, implementation and control of marketing systems, policies, programs and actions in domestic and international settings. A comprehensive marketing analysis and plan will also be developed and presented by students working in teams. Enrollment by permission only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tcu.edu/

Phone Number:

(817) 257-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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