MKT 4500 - Marketing Research

Institution:

University of North Carolina at Pembroke

Subject:

Description:

A study of the application of research methods, both quantitative and qualitative, in the collection of marketing information and the development of marketing strategy. Applied marketing research studies are examined from the perspectives of planning, designing, executing, and interpreting. Credit, 3 semester hours. PREREQ: A "C" or better in MKT 3120 and DSC 3140.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uncp.edu

Phone Number:

(910) 521-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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