MKT 3200 - Consumer Behavior

Institution:

University of North Carolina at Pembroke

Subject:

Description:

Examination of the consumer decision-making process, including searching for, purchasing, using, evaluating, and disposing of products and services. Emphasis on how marketing mix, social-cultural factors, inner characteristics, and lifestyle affect consumer behavior. Discussion of current examples and public policy issues. Credit, 3 semester hours. PREREQ: A "C" or better in MKT 3120.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uncp.edu

Phone Number:

(910) 521-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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