MKT 3120 - Principles of Marketing

Institution:

University of North Carolina at Pembroke

Subject:

Description:

An introductory course in basic marketing principles is viewed from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, international marketing, and marketing's role in society. Credit, 3 semester hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uncp.edu

Phone Number:

(910) 521-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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