PRE 2700 - Introduction to Advertising

Institution:

University of North Carolina at Pembroke

Subject:

Description:

An introduction to the nature and function of advertising, including advertising in newspapers, magazines, radio, television, and other mass media. The relationships among media, messages, and audiences are examined from a mass communication perspective. Credit, 3 semester hours. PREREQ: MCM 2100.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uncp.edu

Phone Number:

(910) 521-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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