MKTG 456 - International Marketing

Institution:

Seattle University

Subject:

Description:

Analyzes issues important in marketing in multiple foreign environments. Addresses market segmentation, product design, promotional strategies, pricing strategies in the face of changing exchange rates, media choice, and the importance of cultural differences. Offered every other year. Prerequisite: MKTG 350.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.seattleu.edu

Phone Number:

(206) 296-6000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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