CMJR 370 - Strategic Communications I

Institution:

Seattle University

Subject:

Description:

An introduction to the theories, concepts, and practices in influencing and managing public opinion, public affairs, and advocacy. Includes an understanding of the different styles and formats in the development of messages used in the mass media. Ethical issues confronting strategic communications professionals.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.seattleu.edu

Phone Number:

(206) 296-6000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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