CMJR 410 - Strategic Communications Research

Institution:

Seattle University

Subject:

Description:

An understanding of the different measurement tools in the PR industry. Techniques such as: public opinion polling and survey research; experimental design and research; factfinding and applied research; observation and performance measurement; issue tracking; focus groups and interviews. Prerequisite: CMJR 370 or permission.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.seattleu.edu

Phone Number:

(206) 296-6000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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