BUS 3542 - Marketing Research

Institution:

Seattle Pacific University

Subject:

Description:

Offerings Prerequisites: BUS 2700, 3541. Studies the marketing research process: preliminary steps and research design; questionnaires; secondary and primary data; sampling; processing and interpreting data; evaluation; and effective presentation of findings. Attributes: Upper-Division Restrictions: Accounting, Business Administration Majors only. Freshman students are excluded.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.spu.edu

Phone Number:

(206) 281-2000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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