BUS 3544 - Advertising

Institution:
Seattle Pacific University
Subject:
Description:
Offerings Prerequisite: BUS 3541. Describes the theory and practice of advertising and its role in the firm and in the socioeconomic system. Discusses techniques and the management of advertising and applies them to the practice of marketing. Attributes: Upper-Division Restrictions: Accounting, Business Administration, Interior Design, Textiles & Clothing Majors only. Freshman students are excluded.
Credits:
5.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(206) 281-2000
Regional Accreditation:
Northwest Commission on Colleges and Universities
Calendar System:
Quarter

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